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TikTok is introducing a updated setting that permits them to reduce the quantity of AI-created content appearing in their timelines. This step comes as the service announced that it presently contains in excess of 1 bn content made with AI.

Testing and Rollout

The new functionality is in a pilot phase over the following weeks before a widespread launch. This development comes amid a surge in AI-generated material, fueled by new content generation software.

The Broader AI Trend

It has been noted that approximately one in 10 of the fastest-growing content creators on a competing service primarily display clips produced artificially. A significant portion of this output is considered “AI slop”, a label for poor-quality, factory-style content that is often nonsensical or bizarre.

“We know from our community that many people appreciate content produced via AI tools, from AI artwork to informative clips, and we aim to provide users the power to adjust the amount of that, depending on their own likes,” commented a company executive.

AI on the Platform

The service shared that there are now over a billion videos on its network labeled as made with AI. Collectively, over 100 m videos are uploaded to the app every day, making AI-generated material a minor portion of its overall inventory.

Customizing Your Feed

Members will be in a position to decrease or raise the amount of AI-generated videos they see by using the content preference feature in the platform and choosing “AI-generated content”. Other topics that are already be controlled under the filter include politics, fashion, cosmetics, and movement.

AI Disclosure Rules

TikTok’s policies oblige creators to tag convincing AI-made content, and it prohibits harmful deepfakes of public figures or critical incidents. Any believable artificial content that is without a tag can be taken down under its community policies.

In addition, the app will from now on attach an AI-generated tag to content created with its proprietary AI systems, or detected by an industry-wide initiative for identifying artificial media. This measure is aimed to deter users from trying to circumvent the disclosure requirement.

AI Literacy Programs

TikTok is furthermore launching a two million dollar educational fund for experts and institutions to produce educational content about responsible artificial intelligence. This program will support charitable organizations specializing in teaching computer science.

Content Safety Approach

TikTok has defended its moderation strategy, amid debate over proposals to make redundant a large number of content moderators in the UK. TikTok is planning to eliminate 439 jobs in its trust and safety department in London, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.

A trust and safety lead clarified that people-led review would continue to be important, but artificial intelligence can shield workers by eliminating the most harmful content prior to it is viewed by staff. The platform announced a notable drop in shocking and graphic content handled by safety staff over the previous year due to the use of its AI tools.

It is vital to balance people and machines to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as quickly as possible, which is where a significant AI assistance is proving valuable process content quickly.”